La MJC | Lacoste

25 Jun

“Fluctat nec Mergitur”, an old Latin phrase translated to mean “The boat rocks but never sinks”, is not only a metaphor of a mental twister (pointing to something about determination and survival, perhaps?), but also the motto of Paris, and present in the city’s coat of arms depicting a ship floating on rough seas. In the spirit of surviving through tumultuous waves, and everything that’s authentically Paris, nothing can represent the iconic Parisian creativity, lifestyle and attitude more than creative collective, La MJC. Drawing forces from two French icons, La MJC and heritage sportswear label, Lacoste, the duo has partnered up to create a fresh pair of nautical-inspired kicks for the summer, based on Lacoste’s signature low-top Broadwick model.

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2 Responses to “La MJC | Lacoste”

  1. yahia ouled-moussa June 26, 2010 at 3:43 am #

    I did the same on my Paul Smith shoes.
    Kind regards.
    Yahia.

  2. Isaiah Barney July 6, 2010 at 7:50 pm #

    Those are what I need

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