Kobe Bryant may have four championship rings, but it’s the Cleveland Cavaliers’ LeBron James who wrangled an invitation to hobnob with moguls at this week’s Allen & Co. media-industry conference in Sun Valley, Idaho.
James, who already has ties to the New York investment bank and is busy building his own empire, will be in good company. One would think with the economy in tatters and layoffs and cost-cutting the order of the day, attendance at what’s been described as “summer camp for billionaires” would be down. [ LA Times ]
For those of you who thought marketing have gone too far, well… it’s gone ever further. Imagine how long of a way sports athletes have come from just participating in their respective field to global icons. From Tiger Woods to Danica Patrick, athletes have transcended their sport into the mainstream markets. And wehn it comes to all things marketing, especially shoes, Michael Jordan certainly ushered in a new era, standing on the shoulders of some great players. Now players like Lebron James are standing on Jordan’s shoulders. Though, the shoes nowadays have nowhere near the quality, style, and design of those in the past (the Jordans, Penny’s, Barkley’s) we see that hype is much larger than the product’s productivity itself!
I do have to admit as a marketer myself, this commercial is disasterously funny and amusing. Not only is it clever but it adds the old cliche of “sex sells” by featuring Pussycat Dolls lead singer Nicole Scherzinger. Lebron is definitely a comical athlete who has the ability, on and off the court, to go beyond what Michael Jordan has done for all athletes. With all this being said, i can’t really tell if the shoe looks good nor do we know if the shoe is a good shoe. But… we all know. THAT DOESN’T MATTER! Millions of kids around the world are going to rob, steal, kill, beg, and borrow to get these shoes.
on the lighter side tho… “You got me smiling, i don’t smile. Got me expressing, i don’t express” ha ha ha i don’t know who wrote that for Lebron but you deserve and Emmy or a Golden Globe! Hi-LARIOUS-NESS!
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